PREVIEW: Black Iris feat Best Coast’s Bethany Cosentino for MTV Exit

/ 13.2.11 /
Here's the sneak peak to MTV Exit's latest music collaboration featuring Black Iris and Best Coast’s Bethany Cosentino which will be released on the 14th of February.

"In an exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris featuring Best Coast’s lead Bethany Cosentino have partnered with leading global advertising agency, Y&R, to produce a music video which raises awareness of human trafficking. When Will I Feel Love hauntingly highlights the dangers and impact of trafficking for sexual exploitation, particularly of young women. The music video will premiere across MTV properties on-air and online around the world on February 14th 2011, and will be available to download on iTunes from the 14th February (see notes to editors for link). Proceeds for iTunes sales will be directed to anti-trafficking organisations working to rescue and rehabilitate victims of human trafficking. 
When Will I Feel Love is the next music video in MTV EXIT’s series of collaborations, an innovative and creative approach, which fuses musical content and MTV’s pro social messaging on the dangers and impact of human trafficking.  As well as creating awareness of human trafficking for sexual exploitation, this music video also highlights how young women can so easily be deceived and consequently forced into trafficking.
The video will be seen across all MTV platforms in 161 countries, and has the potential to reach more than 640 million households worldwide.

The series launched in 2008 and has seen collaborations with influential leaders in rock music, creating compelling music videos that depict this growing issue to viewers around the world. Radiohead began the series with their award winning film All I Need...

followed in 2009 by The Killers with Goodnight, Travel Well. 
2010 saw Muse partner with MTV EXIT to produce MK Ultra. 

When Will I Feel Love is an animation by Edouard Salier, who has also directed music videos for Air, Massive Attack and Raphael Saadiq. The sound design has been produced by Brian Emrich of The Black Swan, Requiem of a Dream and The Wrestler fame. The original song was written exclusively by Black Iris featuring Bethany Cosentino of indie rock band, Best Coast, one of the most inspirational bands of 2010."


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